Branding & Marketing Masterclass for Entrepreneurs

Brand management and marketing isn’t an exclusive preserve of blue chip and multinational FMCG companies with deep pockets. However their ability to maximize this aspect of their business is one of the most critical winning factors that differentiate them from small companies. The heart of your business lies in crafting exceptional brand experience and going a step further to creatively taking your brand to market and win in a crowded marketplace. Not only does marketing build brand awareness, it can also increase sales, grow businesses and engage customers.

The Nigeria edition of our Masterclass series will bring together some of Nigeria’s best brains in brand strategy and marketing in a two day session that will encompass practical workshops, strategy mapping sessions and fire side chats with industry veterans.

The course covers introductory and intermediate lessons in brand management, branding strategy, brand archetypes and brand story crafting, brand identity management, creative strategy and marketing in a competitive marketplace.

Session Details Event Enquiry

Event Speakers

Emerssive Brand Strategy & Marketing Learning Sessions

The two day hands-on practical Masterclasses will feature sessions on


  • Strategy overview: Strategy & Strategic thinking.
  • Core Strategy Concepts.
  • Lean & Agile practice in strategy.
  • Strategy Models.


  • Brand Archetypes Snapshot
  • Defining Brand essence, voice and identity using Archetypes
  • Audience segmentation: Profiling and target audience that resonate with your brand philosophy.
  • Break the clutter with an authentic brand story


  • Retrofit your strategy for digital
  • Crafting brand experience journeys in a digital space
  • Social media and brand story telling


Brand strategy masterclass


The fireside chat is an interactive alternative to traditional presentations aimed at triggering relevant insights by incorporating audience questions with carefully crafted/practical marketing scenarios. The fireside chat will feature a 1 hr interactive discussion session with Steve Babaeko, giving Steve a first hand opportunity to explain marketing strategy models using participant’s businesses as actual project briefs.




Steve Babaeko

Steve Babaeko

Steve Babaeko is the founder and CEO of X3M Ideas, one of Nigeria's most successful advertising agencies with brands such as Etisalat, Diamond Bank, Multichoice and Oanda as clients. Steve Babaeko is no mean name in Nigeria's $500m advertising industry. In a 2016 editorial and business profiling done by on Babaeko, TheNerveAfrica alluded that “The advertising landscape in Nigeria has changed and Steve is one of the people who spearheaded the change.

Join Steve Babaeko in a special FireSide Chat on branding and marketing communications in Nigeria..

Oluwaseun Agbelusi

Oluwaseun Agbelusi

Brand storyteller extraordinaire with vast industry experience in marketing and advertising - seasoned copywriter turned strategist with an in depth understanding of archetypal brand storytelling.
Seun has a large portfolio of brands that have leveraged her story-crafting skills. Some of which includes the iconic Star lager beer 'sunrise to sunset' and Guinness #madeofblack etc. Her work experience span years of working with both traditional advertising agencies and Digital agencies in Nigeria.

Olatomide Agbelusi

Olatomide Asher

Asher is a strategic marketing management expert and Martech enthusiast combining practice in both traditional and digital sides of marketing communications, with consummate experience in building brands for competitive leadership across markets at both local and global levels. His body of accomplishments comprises work for notable marketing firms, including Insight Communications, part of the Publicis Group - the world's third largest multi-national marketing network, brands such as MTN, MasterCard, Tecno Mobile, PepsiCo, Paga, Samsung, FCMB etc. He is currently the Director of Strategy & Planning, Africa, for Wild Fusion Ltd.


Idiare Atimomo

Idiare Atimomo is a Chartered Marketer of the Chartered Institute of Marketing, United Kingdom.
He is currently COO of Up In The Sky Ltd, a creative services agency with clients in online retail, pension fund administration and Manufacturing. His agency has won blue chip accounts and local and international marketing/creative awards in just one year of operations.
He has received training on Developing Marketing Strategies and Building Profitable Market Segments in Telecoms at the prestigious Informa Telecoms Academy, in the United Arab Emirates and has also attended the Columbia Business School Executive Education Program "Digital Marketing Strategy".
He is a writer, frequent speaker at conferences and management retreats on branding and marketing excellence.


The Nigeria edition of our Masterclass learning sessions which took place in Lagos, Nigeria on the 6th and 7th of June, 2017, brought together some of Nigeria’s best brains in brand strategy and marketing in a two day session that encompassed practical workshops, strategy mapping sessions and fire side chats with industry veterans.

With over 30 entrepreneurs in attendance, the course covered introductory and intermediate lessons in Brand management, Branding Strategy, Brand Archetypes and Story Crafting, Crafting A Winning Go-To-Market Strategy For Brands, Brand Identity Management, Creative Strategy and Marketing in a in the Age of Social


Venue Details

Conference Venue

JUNE 6TH & 7TH, 2017
The Capital Square, 114 Ilupeju Street, Dolphin Estate, Ikoyi, Lagos, Nigeria.
All fields are mandatory